Hello everyone. this is me, Diana Rosa Iskandar. I am an Indonesian, and currently, i am a University At Buffalo Student. Today, i will be doing a short reflection on advertising. I'm not exactly the best of writers, neither am i the most exciting person, so i hope that all these photos and videos that i inserted will help.
Turn to your left, turn to your right. if you observe very carefully, you would realize that Singapore has bombarded you with advertisements after advertisements. what do i mean when i talk about advertisements though? are advertisements only those things that tries to persuade you to buy a product? no! advertisements are a certain kind of marketing communication, as long as something or someone is trying to convince you, to persuade you into doing something or think a particular way, as long as it influences you in a certain direction. i would call that advertisement.
As we are in the mid-autum festival now, let me share an interesting story. Today, a friend of mine came up to me and told me how great Goodwood durain mooncakes are. i was so influenced by her that i went all around Singapore, to Vivo city, to goodwood hotel itself, to try and find this supposedly great moon cake, however, even after i went to so many places, i came to realize that all their durian moon cakes were completely sold out.
after being a little frustrated from the complete waste of time, especially since i have an exam tomorrow, i figured that this was Goodwoods strategy. Firstly, it felt like my friend was advertising for Goodwood, not because she was getting paid or anything of course, i believe she really loved their mooncake. but, isnt word of mouth also a form of advertising? and my other friend who drove around with me, was pretty irritated at the fact that she suspected that Goodwood intentionally made alot less mooncakes as demanded. did this work on me? Definately, the fact that they completly sold out by 3pm, just makes me assume that their mooncake is really that good. so i guess i would be going over Goodwood hotel the minute they open up tomorrow.
so which do you like most? interesting isnt it? i love going to you tube watching and randomly clicking on advertisments. from the past, other countries, or the ones that were censored in singapore.
i believe that due to all the advance technology, advertisments have been much more powerful and much more persuasive as compared to the past. after all, in the past, advertisments were just plain old boring pieces of papers, or posters that could not move, or show anything.with the latest technologies and understanding of human beings, advertisments these days plays on your emotions and sometimes all five senses like sight and hearing.
that being said, i do believe that there has been a vast improvement in the persuasiveness of print media these days, there are alot of amazing new print media.
No comments:
Post a Comment